A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

3 Tips for Minimizing Stress When Packing for a Move

3 Tips for Minimizing Stress When Packing for a Move

Preparing for packing and moving in South Dakota does not have to be stressful. Here are a couple of tips that can help minimize the stress and make your move simple and easy.

Pack by Room

 

When packing up your home, it’s helpful to pack boxes by the room the items come out of. This will help make unpacking much easier. It will save time and energy to be able to deliver boxes to the proper rooms in your new home and not have to run from room to room to put things where they belong.

Labeling Boxes

When packing your boxes, there are 2 ways to keep track of what is in them. First, you can make a list on paper of each item that goes into the box. Place this list on top before you tape the box shut so that you do not have to dig through items to remember where that one item is when you are half-way through unpacking and need something. You should also put general categories on the outside of the box so that you can know what is in the box at a glance. This would be lists like “living room books” or “family room games.”

Hiring a Professional Mover

Don’t have time to pack your belongings yourself? Need help getting everything moved but don’t want to drive a moving truck? Hiring professional movers to pack and move your belongings can take a lot of the stress out of your move. Often they will provide insurance options to give you peace of mind and will take care of all the individual details necessary to get you from point A to point B.

Don’t let packing and moving in South Dakota cause undue stress. Take everything one step at a time and you will be settling into your new home before you know it.

Bidxcel My Honest Review


Better and legal, is what people are saying about the Bidxcel opportunity.

Penny auctions are sprouting up everywhere it seems. Things started in the direct selling industry with Zeek Rewards but then came Bidify and now there are half a dozen penny auctions all wanting a piece of the pie. But what about the eCommerce business opportunity, Bidxcel?

The Co-founders of Bidxcel are Andrew Bracken and David Hofer, both with many years of business experience in Fortune 500 companies, and years working in the penny auctions industry. Their goal is to build a superior auction site with an affiliate and network marketing component to their compensation plan. Andrew and David bring a combined experience of over 30 years of high level corporate management and IT platforms that have been recognized worldwide.

The Bidxcel IT department is run by Co-Owner David Hofer who has worked for Microsoft, Intel and AT & T. The IT department has the top of the line, the latest technology, MLM software system and experienced IT staff to run it.

The back end data management is managed by the same company that manages the largest penny auction in the world! They have the best systems, best architecture and integrations that will be sustainable for massive growth.

Richard Anzalone, V.P. of Sales, knows the network marketing industry inside and out with his 20 years of experience, both as a field leader and serving in key corporate roles.

The business opportunity is actually combined with two business models: Bidxcel and Xcelbids.

Xcelbids is the eCommerce site with a retail mall and 3 platforms of auctions; one of which is penny auctions.

Bidxcel is the back office, if you will, that supports the affiliates as well as the network marketers within Bidxcel.

The Bidxcel Compensation Plan is broke down in a way that you can make money by referring customers to your Xcelbids website to shop and use bids thus allowing you a piece of the profit sharing and / or you can grow your Bidxcel business by adding affiliates to your 3 x 9 ‘placed’ matrix. You can participate in some or all of the available income streams within Bidxcel.

Bidxcel seems to be thinking and thinking about Kevin Thompson, who has done work for Bidify, and attorney Richard Waak who has done a lot of work with Zeek Rewards. Bidxcel also has in-house attorney David Koerner ensuring legal compliance. David has 25 years experience in the network marketing industry.

With eCommerce growing by 16% a year, 194 billion dollars in 2011, shopping online is now more comfortable for the average Internet consumer.

Can Bidxcel take the top spot in eCommerce business opportunities? We can only wait and see how this company will fare in the growing auction site craze.

I have been an online marketer since 1994 and have found a lot of success in this business. I enjoy working from home because since my back injury I need a flexible work schedule. I think a lot of my success stems from the fact that I love to help others succeed.

The equipment is mostly needed by a horse owner

The equipment is mostly needed by a horse owner

With the ever-increasing range of horse equipment available on the market we have a look at the essentials that every horse owner should have.
Well other than the horse your first thing you need is a halter. The continental design is the best as it allows for the use of a chain. Most halters manufactured today are continental in design. Extra features include safety clips (they are important if you intend turning your horse out with a halter on) lining for the nose and poll. Which one you select will largely depend on your budget and taste, as they are available in almost every possible.

 

Next you will need a lead rope, a thicker softer lead rope is advisable, and if it has a loop on the end cut it off or loosen it, lead reins should never have a loop at the end. Ideally a lead rein should measure between 5-7 feet in length, as they are the most versatile

Spare feeder and water bucket even if your horse is boarded it is yours. It is advisable to have at least two hay nets as well

Grooming kit also advisable to have two of if possible allowing for changeover and cleaning without interrupting the grooming routine. Mark your hoofpick well, as it is usually the first thing to wander off in any yard. Invest in a few spares.

Two working bridles, it is advisable when buying a horse to bridle (unless it’s a Keiffer or Stubben that is) Buy a spare bridle and oil it is well to have available in the event of the working bridle breaking

Working boots Brushing boots is advisable for everyday riding, unless your horse requires specialized boots, which you will be informed of when purchasing, or after having the horse vetted. Speak to your stable manager or instructor as to the most suitable boots.

Saddle a well-fitted saddle that’s your choice and riding style. Check your saddle every three months to ensure it’s correct fit.

Rugs and clothing Day sheet, used mostly after bathing a horse to get the coat to lie flat, of for traveling.

Sweat sheet used to cool your horse down and prevent chills on cool or cold days. Often confused with a flysheet, a sweat sheet has the same appearance as a flysheet. It is however heavier and does not have the belly straps

Flysheet if you own a gray horse or one with sweet itch this should be placed on horses whilst turned out to prevent insect bites and stings.

Exercise blanket. If your horse is to be clipped in the winter and it snows in your area warm whist working.

Rugs Depending on your stabling arrangements and climate may require up to three rugs. If stabled your horse could have a lighter duvet rug whilst indoors, and then have this exchanged for a New Zealand or Weatherbeta for when turned out. It is advisable to have at least two turnout rugs should you have wet winters with snow, as this allows for them to dry properly prior to being used on the horse again.

Should your horse live out at least two New Zealand rugs. Ensure that the waterproof lining is intact and not allowing moisture to seep through.

Bandages Exercise bandages, these are made of elastic or ribbed fabric, although not as fashionable as boots, horse exercise bandages have one benefit over boots. Used to protect the legs whilst in work and to support tendons. Also helps with beeping the legs warm in the winter.

Stable bandages These are made of wool of flannelling, today they are often made of fleecing. Every owner needs at least one pair on stable bandages; These are used from bandaging for warmth or for drying of legs to extra support for wound horse dressings.

Classio Direct has the Biggest Seat Cover Selection for Any Car, Make or Model

Classio Direct has the Biggest Seat Cover Selection for Any Car, Make or Model

Clazzio Direct is happy to offer premium quality leather upholstery covers for all types of cars and models from 1992 to now. The specialty of Clazzio’s seat is that it is custom made. Coat replacement systems need to be specifically mentioned here. They easily glide over the existing seat without the need to remove the existing cover. Once they are replaced no one can see any difference. Clazzio covers are perfect for those who want to upgrade their seats, protect existing seats or really want to change their old seats.
All the covers are made of 100% genuine leather and the company is known to use only the finest fabrics in the industry. No need to spend a lot of money to cover the leather seat and wait for the day until the lid is attached. The leather kit purchased here is not only high quality leather seats, but it costs half of the other main seat cover products. Also, they are very easy to install in two or three hours. Car owners simply install the cover with the help of detailed instruction manuals. Clazzio always includes a 3-year warranty for all leather covers.

 

The company also offers customized chair covers depending on customer choice of colors, fabrics, patterns and so on. The closing seat is very susceptible to wear and tear over a period of time if not replaced. This causes the interior looks very tired and murky. That is why it is important to protect the car’s original seating with the help of superficial coatings. In addition to protecting their original seats, they are also easy to clean and maintain. Since they are made of leather, this seat cover will offer style and comfort. So, for those who are looking at replacing or getting a new seat cover, there is no better place than Clazzio Direct, the store for premium leather upholstery.

How to keep motivated with your running

How to keep motivated with your running

Do you have a hard time staying motivated to run? There are a lot of things that can affect your desire to go running. In f act, every runner, even those who are passionate about it, In order to stay motivated to run, it is important to understand that a lot of these “reasons” are actually just excuses. And excuses often indicate a simple lack of motivation.
The good news is, especially if you understand all that running can do for you. It improves your health and your mood and is very good exercise. When you feel as if your motivation for running is not as good as it can be, use some, or all, of these tips to get you going.

 

Understand Why You Like Running

After you get back from a successful successful run, get a piece of paper and write down exactly why you love running. Keep this list in a safe place. Now, when you can think of a million things you would rather be doing, read the list. Use it as a way to inspire you and get you out the door.

Prepare the Night Before

If you go running in the morning, lay out your clothes and shoes the night before. Sometimes, it is difficult getting moving in the morning. When you are groggy, the last thing you want to do is shuffle around for your clothes. If you make the process of getting dressed simple, you will be more likely to stick with it.

Train for an Event

Sometimes, having an event to train for is a great motivator. It does not need to be a marathon. You can pick something like a 5K or a 10K. Select an event, choose a training program, and stick with it. If you want even more to shoot for, choose a running event that is a benefit for charity. Not only will you have a goal to help you stay focused, but you can also help raise money for your favorite charity.

Find a Running Partner

Some people like to run by themselves because they enjoy the solitude. However, others have a difficult time getting motivated unless they have someone to run with. If you need to run with people, you can find a running partner or join a Running group. It can be fun to train with others, especially if you all share the same Running goals.

Run With Music

Music can also be very motivating. If you have a difficult time concentrating during your runs or if you have chosen not to run because you think it is too boring, try bringing some music along with you. Choose something that is upbeat and lively so that it will help you move more quickly.

A Time Line To Create Wealth

A Time Line To Create Wealth

PALOS VERDES, CA- Our investment philosophy is based on an individual’s chronological time line, which consists of three periods: (1) asset accumulation, (2) wealth building, and (3) asset conservation and how they are used to create wealth
The Playing Field is not level

 

The financial journey through life’s time line starts at different levels, depending on whether you were born with a plastic or a silver spoon in your mouth. As you travel through your time line, your in-vestment options change. Knowing where you are and what options are available will help you make the right choices.

A Winning Financial Plan up to Age 35 A Time Line To Create Wealth

The first chronological period of your life—mid-twenties to mid-thirties—should be devoted to accumulating assets and acquiring basic necessities. When you’re just starting out, your assets are usually limited and the major portion of your income goes for the basic needs—food, clothing, and shelter.

This is the time to save, save, save! Amass as many investment dollars as possible. Your approach to investing during this period should be through tax-deferred plans at work or Individual Retirement Accounts (IRAs). Your degree of risk should be moderate. Investments included in this category are high quality corporate bonds, blue chip stocks, and growth-oriented no-load mutual funds.

Every effort should be made to purchase a home now. The advantages, from tax savings and equity buildup, historically outweigh the short-term benefits of lower monthly rent payments.

Be careful when sheltering yourself and your family from liability. Only pay for protection when you’re purchasing life insurance. Purchase whole life insurance if it will yield a higher rate of return than other investments. After reading the chapter on asset protection, you might seriously consider reducing your liability coverage.

Remember, your main financial goal during this time is tax-deferred accumulation of capital. Don’t take risks with your investments. Save as much as you can so that when you enter the next phase of the time line you’ll be ready to move forward. A Time Line To Create Wealth

Investing between the Ages of 35 and 50

After earnings have increased, assets have been accumulated, and necessities are under control, it’s time to move on. Ready or not, you must face the challenges during this aggressive investment period of your life, when you are between your mid-thirties and early fifties.

The Best Financial Plan for You

Your best financial plan is to create the maximum wealth during this aggressive investment period of your life. Build financial security yourself. Don’t rely on others to do it for you. Many people who relied on major banks and insurance companies for financial security ended up short when these institutions failed. The social security system will not do much better.

You should be careful not to over diversify your assets or adopt a “hold-back” attitude. You must concentrate your assets into one or two aggressive investments rather than spreading them out. Diversification often leads to ineffectiveness.

What if you fail during this period? What is your down side? If you consider your ability to bounce back because of your age, the political influence of your generation, taxes, and inflation, the real risk is minimized. Make your aggressive investments now. As you get older, your ability to rebound declines. If you do not try at this stage in your in-vestment time line, you probably will never do it, and more importantly, you will never know whether you could have made it.

Control Risks A Time Line To Create Wealth

Becoming wealthy requires taking “controlled” risks. If anyone tells you that they became wealthy without taking any risks, they inherited wealth or they won the lottery. Years ago, I discovered that real estate was the best investment to control risk and to create wealth. The Real Estate Digest reports that seven out of ten millionaires made their money in real estate, and Forbes Magazine states that there is a three times greater chance of becoming wealthy through real estate than with any other type of investment.

Real estate allows you to control your risk because you can actively participate in the decision-making process. Passive investments such as stocks don’t give you this opportunity. Movements in real estate values are less erratic than in the stock market. Most people don’t understand the economic forces influencing the market. Since real estate is less volatile, it’s easier to control and to understand. Real estate is tangible. You can touch it, you’ve been exposed to it all your life, and you can identify with it. As a result of this familiarity, you are better able to understand it.

3 Reasons to Use an Experienced Gas Piping Repair Plumber

3 Reasons to Use an Experienced Gas Piping Repair Plumber

Many people think of a plumber when there are water issues in their home. Not many will think of one when they need natural gas piping repair. Marietta gas plumbers will install or repair gas lines for water heaters, furnaces and even a fireplace or outdoor grill. There are a few major differences between a plumber working on the water pipes and the gas pipes.

License and Training

 

In plumbing, the water or gas will travel through the pipes looking to level itself out. Each of them will also exploit any holes in the pipes to escape. Because the water is denser, it will always flow downhill. Gas, on the other hand, will look to rise above the surrounding air. These are just a few of the differences that a gas plumber encounters. Through training and experience, gas plumbers will understand how the gas works and be able to comprehend better the ordinances regulating how the gas is used. Many local municipalities will require a gas plumber to be licensed and certified to work with gas lines. This will be obtained through classwork as well as in-field experience. A master license for either a gas or water plumber signifies someone with extensive training. Master plumbers are often the ones training new plumbers.

Tools

While the concepts are the same, gas and water plumbing use different tools and materials for installation and repair jobs. Traditionally, water lines were constructed from copper pipe while the gas lines were cast iron. This is because the sulfur that is added to the gas can corrode the inside of the copper pipe. Turns were made by attaching angle pieces to the pipes. The copper turns would be soldered on while the cast iron usually had threaded ends. A special plumbing tape is wrapped around the seals to make them airtight. A lubricant is also used to reduce friction in the connection. Newer technologies have introduced plastic and PVC type pipes in both water and gas plumbing. These pipes are easier to work with, reducing labor hours and overall cost of installation.

Exhaust

One of the most important issues with gas plumbing is exhaust. With water, the force from the supply line will move the water to the sinks or toilets and then out the drains. Any leaks are detected rather quickly. As the natural gas burns, it can release carbon monoxide into the home, causing serious illness. A gas plumber needs to have experience with exhaust to remove the carbon dioxide from the home. But carbon dioxide can also build up if it is not burned fully or if there are leaks in the lines. That is why a carbon monoxide detector is critical in homes that use natural gas.

Natural gas is one of the least expensive fuels for home heating while also being the most efficient. When dealing with gas piping repair, Marietta homeowners need to be aware of the serious nature of the natural gas and hire a master plumber experienced with natural gas.

How to Prepare Your Pool for a Party

How to Prepare Your Pool for a Party

If you want to take advantage of the stunning summer weather by having a fun pool party, you should make sure your pool is ready for your guests. This means more than just hanging ornaments and out of chairs and umbrellas. You must be sure your pool water is safe and clean. We recommend calling the pool maintenance service in Cumming to handle this, but here’s what to do.
Shock

How to Prepare Your Pool for a Party

The pool needs to be surprised about a week before your party. The amount used should be measured carefully. It is based on the amount of water in your pool and the type of pool pool you use. This will help to get rid of algal growth and clean water. Any use of chemicals is best left to the professional because too many chemicals can cause serious health effects for pool users. So, you may want to at least check with the pool maintenance service at Cumming before trying to surprise yourself, especially if you’ve never done it before.

Treat

You may also want to take care of water to get rid of skin oil, hair and other pollutants that end up in the water after people swim. After heavy use, the pool can begin to develop an oily layer above it, which is not something one wants to jump on. So, you can use enzymes to help get rid of organic matter that decreases the quality of your pond water.

Explain

Before the party, can help add clarification. This will help reduce the water mist that you can develop with many uses. If you have a smaller filter, it acts as a helper and can prevent your fitler from working hard or not being able to clean water properly. It will also brighten water and ensure fog or dull is removed. How to Prepare Your Pool for a Party

Why You Need Responsibility Coverage from Your Insurance Company

Why You Need Responsibility Coverage from Your Insurance Company

Designed to include professional practitioners for claims of negligence by clients or patients, professional accountability insurance is supplemented by many names. When used in the medical profession, it is usually called medical malpractice coverage. Notaries also demanded this security, but they considered it a mistake and insurance negligence. Real estate brokers, management consultants, and even website developers are all entitled to protection.
What for?

Why You Need Responsibility Coverage from Your Insurance Company

Insurance is used to protect people in case something unfortunate happens. Automatic policies protect them in the event of an accident; medical policies protect them from unexpected illness; Commercial policy protects them from a number of accidents. If there are fires, thefts, or accidents at work, commercial varieties will cover them.

Why Do You Need It?

Some companies are lucky enough to survive for long periods of time without being sued by clients, customers, or employees. The coverage of coverage from an insurance company is the single most-owned business armor against lawyers. This goes double when a businessman competes in a risky industry such as construction. Why?

A construction site is arguably the most dangerous work environment on earth. Not because people are careless, but because making something, anything, it’s risky. Workers fall from the stairs; they walk on ropes; they cut themselves Builders should bear this risk and buy the exact amount of coverage from their insurance company to protect them from financial ruin. But that’s not all. Why You Need Responsibility Coverage from Your Insurance Company

This policy not only protects the boss, but also protects the worker. If an electrician falls from a ladder or a carpenter cuts himself, a liability policy will pay his medical bills. Commercial coverage will also cover most attorneys’ fees and court costs if someone sues you.

How much do you need?

As you might expect, policy measures often depend on the size of the business. Most actuaries recommend at least a million dollars of professional responsibility responsibility for small businesses. Big business and companies obviously need more and often bring big policy. Because lawsuits are quite common in the medical profession, malpractice insurance is the most common form of liability.

Most doctors have several million malpractices at any time. When they work in great practice, that figure may be five or even ten times higher. Lawyers and accountants must also bear responsibility for the high level of litigation in their field. But what about other people? Why You Need Responsibility Coverage from Your Insurance Company